The effects of service quality, brand loyalty, and customer satisfaction on repurchase intention: an empirical case study of online travel agents in Taiwan/ Chih-Ming Tsai, Ying-Feng Huang, Kuo-Ren Lou

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CHIH-MING Tsai

Material type: Text

TextPublication details: 2025Subject(s):

In: Asia Pacific Viewpoint, Volume 66, Number 1, April 2025, pg 73-84Summary: This research investigates how service quality, brand loyalty, and customer satisfaction influence the repurchase intentions of customers using online travel agencies in Taiwan. The study aims to understand the direct and indirect relationships between these factors. Specifically, it examines how service quality affects repurchase intention both directly and through the mediating roles of brand loyalty and customer satisfaction.

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This research investigates how service quality, brand loyalty, and customer satisfaction influence the repurchase intentions of customers using online travel agencies in Taiwan. The study aims to understand the direct and indirect relationships between these factors. Specifically, it examines how service quality affects repurchase intention both directly and through the mediating roles of brand loyalty and customer satisfaction.

BRAND LOYALTY, CUSTOMER SATISFACTION, ONLINE TRAVEL AGENTS, REPURCHASE INTENTION, SERVICE QUALITY, NEWARTICLS

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