The effects of service quality, brand loyalty, and customer satisfaction on repurchase intention: an empirical case study of online travel agents in Taiwan/
CHIH-MING Tsai
The effects of service quality, brand loyalty, and customer satisfaction on repurchase intention: an empirical case study of online travel agents in Taiwan/ Chih-Ming Tsai, Ying-Feng Huang, Kuo-Ren Lou - 2025
This research investigates how service quality, brand loyalty, and customer satisfaction influence the repurchase intentions of customers using online travel agencies in Taiwan. The study aims to understand the direct and indirect relationships between these factors. Specifically, it examines how service quality affects repurchase intention both directly and through the mediating roles of brand loyalty and customer satisfaction.
BRAND LOYALTY
CUSTOMER SATISFACTION
ONLINE TRAVEL AGENTS
REPURCHASE INTENTION
SERVICE QUALITY
The effects of service quality, brand loyalty, and customer satisfaction on repurchase intention: an empirical case study of online travel agents in Taiwan/ Chih-Ming Tsai, Ying-Feng Huang, Kuo-Ren Lou - 2025
This research investigates how service quality, brand loyalty, and customer satisfaction influence the repurchase intentions of customers using online travel agencies in Taiwan. The study aims to understand the direct and indirect relationships between these factors. Specifically, it examines how service quality affects repurchase intention both directly and through the mediating roles of brand loyalty and customer satisfaction.
BRAND LOYALTY
CUSTOMER SATISFACTION
ONLINE TRAVEL AGENTS
REPURCHASE INTENTION
SERVICE QUALITY