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Crafting a NATO brand : bolstering internal support for the Alliance through image management / Andrew T Wolff.

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WOLFF Andrew T

Material type: Text

TextPublication details: 2014Subject(s):

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In: Contemporary Security Policy Vol 35 No 1, April 2014, pp.73-95 (104)Summary: Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Journal Article	Mindef Library & Info Centre Journals	NATO (Browse shelf(Opens below))	1	Not for loan		43172-1001

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Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks.

NATO

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