Crafting a NATO brand : bolstering internal support for the Alliance through image management /
WOLFF Andrew T
Crafting a NATO brand : bolstering internal support for the Alliance through image management / Andrew T Wolff. - 2014
Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks.
NATO--PUBLIC RELATIONS
NATO--PUBLIC PERCEPTIONS
Crafting a NATO brand : bolstering internal support for the Alliance through image management / Andrew T Wolff. - 2014
Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks.
NATO--PUBLIC RELATIONS
NATO--PUBLIC PERCEPTIONS