Crafting a NATO brand : (Record no. 27829)

MARC details
000 -LEADER
fixed length control field 00774cam a2200157 4500
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name WOLFF Andrew T
245 ## - TITLE STATEMENT
Title Crafting a NATO brand :
Remainder of title bolstering internal support for the Alliance through image management /
Statement of responsibility, etc. Andrew T Wolff.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014
520 ## - SUMMARY, ETC.
Summary, etc. Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks.
598 ## - BULLETIN HEADING
Bulletin Heading NATO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NATO
General subdivision PUBLIC RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NATO
General subdivision PUBLIC PERCEPTIONS
773 ## - HOST ITEM ENTRY
Main entry heading Contemporary Security Policy :
Related parts Vol 35 No 1, April 2014, pp.73-95 (104)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1080/13523260.2014.885708">http://dx.doi.org/10.1080/13523260.2014.885708</a>
Public note Link to full text.
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
i 43172-1001
r Y
s Y
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Mindef Library & Info Centre Mindef Library & Info Centre Journals 18/04/2014   NATO 43172-1001 03/01/2024 1 03/01/2024 Journal Article