Crafting a NATO brand : (Record no. 27829)
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000 -LEADER | |
---|---|
fixed length control field | 00774cam a2200157 4500 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | WOLFF Andrew T |
245 ## - TITLE STATEMENT | |
Title | Crafting a NATO brand : |
Remainder of title | bolstering internal support for the Alliance through image management / |
Statement of responsibility, etc. | Andrew T Wolff. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2014 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks. |
598 ## - BULLETIN HEADING | |
Bulletin Heading | NATO |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | NATO |
General subdivision | PUBLIC RELATIONS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | NATO |
General subdivision | PUBLIC PERCEPTIONS |
773 ## - HOST ITEM ENTRY | |
Main entry heading | Contemporary Security Policy : |
Related parts | Vol 35 No 1, April 2014, pp.73-95 (104) |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="http://dx.doi.org/10.1080/13523260.2014.885708">http://dx.doi.org/10.1080/13523260.2014.885708</a> |
Public note | Link to full text. |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
i | 43172-1001 |
r | Y |
s | Y |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Mindef Library & Info Centre | Mindef Library & Info Centre | Journals | 18/04/2014 | NATO | 43172-1001 | 03/01/2024 | 1 | 03/01/2024 | Journal Article |