The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Material type: TextTextPublication details: New York : Back Bay Books, 2002Description: xii, 301 pISBN:
  • 0316346624 (pbk) :
Subject(s): Summary: Gladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept.
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Book Mindef Library & Info Centre On-Shelf 302 GLA (Browse shelf(Opens below)) 1 Available 25478-1001

Gladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept.

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