The tipping point : how little things can make a big difference /
GLADWELL Malcolm
The tipping point : how little things can make a big difference / Malcolm Gladwell. - New York : Back Bay Books, 2002 - xii, 301 p.
Gladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept.
0316346624 (pbk) : 14.99 USD
SOCIAL PSYCHOLOGY
CONTAGION (SOCIAL PSYCHOLOGY)
The tipping point : how little things can make a big difference / Malcolm Gladwell. - New York : Back Bay Books, 2002 - xii, 301 p.
Gladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept.
0316346624 (pbk) : 14.99 USD
SOCIAL PSYCHOLOGY
CONTAGION (SOCIAL PSYCHOLOGY)