Exploring public relations / edited by Ralph Tench & Liz Yeomans.

By: Contributor(s): Material type: TextTextPublication details: London: Prentice Hall, 2009Edition: 2nd edDescription: xxix, 666 pISBN:
  • 9780273715948 (pbk) :
Subject(s): Summary: Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK.
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Book Mindef Library & Info Centre On-Shelf 659.2 TEN (Browse shelf(Opens below)) 1 Available 27432-1001

Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK.

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