Exploring public relations /
TENCH Ralph
Exploring public relations / edited by Ralph Tench & Liz Yeomans. - 2nd ed. - London: Prentice Hall, 2009 - xxix, 666 p.
Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK.
9780273715948 (pbk) : 44.49 GBP
PUBLIC RELATIONS
Exploring public relations / edited by Ralph Tench & Liz Yeomans. - 2nd ed. - London: Prentice Hall, 2009 - xxix, 666 p.
Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK.
9780273715948 (pbk) : 44.49 GBP
PUBLIC RELATIONS