Introduction to marketing/ Carl McDaniel , Charles W. Lamb ,Jr. and Joseph F. Hair,Jr.

By: Contributor(s): Material type: TextTextPublication details: Ohio: Thomson/South-western, 2006Edition: 8th EdDescription: xxv, 736 p.: col. ill. ; 28 cmISBN:
  • 9780324323801 (pbk.) :
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Item type Current library Call number Copy number Status Date due Barcode
Book Training Institute Library On-Shelf 658.8 MCD (Browse shelf(Opens below)) 1 Available 37948-1001

Includes bibliographical reference and index

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