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Mastering strategic management/ Tim Hannagan

By: Material type: TextTextSeries: Palgrave Master seriesPublication details: New York: Palgrave Macmillan 2002Description: 213pISBN:
  • 033392746X (pbk):
Subject(s): Summary: An introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change.
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Item type Current library Call number Copy number Status Date due Barcode
Book Mindef Library & Info Centre On-Shelf 658.4012 HAN (Browse shelf(Opens below)) 1 Available 20259-1001

An introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change.

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