Mastering strategic management/
HANNAGAN Tim
Mastering strategic management/ Tim Hannagan - New York: Palgrave Macmillan 2002 - 213p. - Palgrave Master series .
An introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change.
033392746X (pbk):
STRATEGIC PLANNING
MANAGEMENT
Mastering strategic management/ Tim Hannagan - New York: Palgrave Macmillan 2002 - 213p. - Palgrave Master series .
An introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change.
033392746X (pbk):
STRATEGIC PLANNING
MANAGEMENT