Strategic management: concepts and cases

By:

DAVID Fred

Material type: Text

TextPublication details: London: Prentice Hall; 2005Edition: 10th edDescription: xxxi, 360, 432 pISBN:

0131276751 (pbk.):

Subject(s):

Summary: The first half of this book covers strategic management explaining what it is and how to use it drawing on a wide range of examples from around the world. The second half of the book is made up of case studies of a very wide range of organisations (although all are U.S. based or headquartered) - examples include Verizon, Amazon, Apple, US Postal Service, Classic Car Club of America, Royal Caribbean Cruises.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Mindef Library & Info Centre On-Shelf	658.4012 DAV (Browse shelf(Opens below))	1	Available		19658-1001

The first half of this book covers strategic management explaining what it is and how to use it drawing on a wide range of examples from around the world. The second half of the book is made up of case studies of a very wide range of organisations (although all are U.S. based or headquartered) - examples include Verizon, Amazon, Apple, US Postal Service, Classic Car Club of America, Royal Caribbean Cruises.

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