Strategic management: concepts and cases
DAVID Fred
Strategic management: concepts and cases - 10th ed. - London: Prentice Hall; 2005 - xxxi, 360, 432 p.
The first half of this book covers strategic management explaining what it is and how to use it drawing on a wide range of examples from around the world. The second half of the book is made up of case studies of a very wide range of organisations (although all are U.S. based or headquartered) - examples include Verizon, Amazon, Apple, US Postal Service, Classic Car Club of America, Royal Caribbean Cruises.
0131276751 (pbk.): 42.99 GBP
STRATEGIC MANAGEMENT
CORPORATE PLANNING
Strategic management: concepts and cases - 10th ed. - London: Prentice Hall; 2005 - xxxi, 360, 432 p.
The first half of this book covers strategic management explaining what it is and how to use it drawing on a wide range of examples from around the world. The second half of the book is made up of case studies of a very wide range of organisations (although all are U.S. based or headquartered) - examples include Verizon, Amazon, Apple, US Postal Service, Classic Car Club of America, Royal Caribbean Cruises.
0131276751 (pbk.): 42.99 GBP
STRATEGIC MANAGEMENT
CORPORATE PLANNING