The clarity imperative / John Brill.
Material type: TextPublication details: Carlsbad, CA : CRM Learning, 2009.Description: 1 digital video disk (DVD) ; 22 min. + 1 computer disc (4 3/4 in.)ISSN:- CRM-TCIS1 :
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
DVD | Defence Academy Library Digital Media | XX(45711.1) (Browse shelf(Opens below)) | 1 | Available | 45711-1001 |
Title from resource description page (viewed Mar. 12, 2014).
In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody.
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