The clarity imperative /
BRILL John
The clarity imperative / John Brill. - Carlsbad, CA : CRM Learning, 2009. - 1 digital video disk (DVD) ; 22 min. + 1 computer disc (4 3/4 in.).
Title from resource description page (viewed Mar. 12, 2014).
In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody.
CRM-TCIS1 :
BUSINESS COMMUNICATION
The clarity imperative / John Brill. - Carlsbad, CA : CRM Learning, 2009. - 1 digital video disk (DVD) ; 22 min. + 1 computer disc (4 3/4 in.).
Title from resource description page (viewed Mar. 12, 2014).
In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody.
CRM-TCIS1 :
BUSINESS COMMUNICATION