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Marketing essentials / Carl McDaniel, Charles W. Lamb, Jr. , Joseph F. Hair, Jr.

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Material type: Text

TextPublication details: Canada : Thomson South-Western, 2007Description: xxiii, 544 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Training Institute Library On-Shelf	658.8 MCD (Browse shelf(Opens below))	1	Available		38315-1001

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Previous	658.8 CHA Inspire! : why customers come back /	658.8 HAL Brilliant marketing : what the best marketers know, do and say /	658.8 MCD Introduction to marketing/	658.8 MCD Marketing essentials /	658.8 SAM Entering & succeeding in emerging countries : marketing to the forgotten majority /	658.810 VAR Brilliant pitch : what to know,do and say to make the perfect pitch /	658.812 DOO Understanding and managing customers /	Next

Includes glossary

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