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Exploring public relations / edited by Ralph Tench & Liz Yeomans.

By:

TENCH Ralph

Contributor(s):

YEOMANS Liz

Material type: Text

TextPublication details: London: Prentice Hall, 2009Edition: 2nd edDescription: xxix, 666 pISBN:

9780273715948 (pbk) :

Subject(s):

PUBLIC RELATIONS

Summary: Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Mindef Library & Info Centre On-Shelf	659.2 TEN (Browse shelf(Opens below))	1	Available		27432-1001

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Previous	659.2 MOR How to manage your global reputation: guide to the dynamics of international PR	659.2 REG Risk issues and crisis management in public relations : a casebook of best practice /	659.2 SMI Strategic planning for public relations /	659.2 TEN Exploring public relations /	659.2 THE The public relations strategic toolkit : an essential guide to successful public relations practice /	659.2082 MEN PR women with influence: breaking through the ethical and leadership challenges/	659.29355009 PAU Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : desk reference /	Next

Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK.

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