Nation Branding and Covid-19: (Record no. 48213)

MARC details
000 -LEADER
fixed length control field 01876nam a22002177a 4500
001 - CONTROL NUMBER
control field 48213
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250707151926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250707b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VILLEGAS-CRUZ Angel M.
Relator term Author
245 ## - TITLE STATEMENT
Title Nation Branding and Covid-19:
Remainder of title An Empirical Investigation of Self- Reports of medical Donations in Chinese Digital Diplomacy/
Statement of responsibility, etc. Angel M. Villegas-Cruz
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024
520 ## - SUMMARY, ETC.
Summary, etc. The study "Nation Branding and Covid-19: An Empirical Investigation of Self-Reports of Medical Donations in Chinese Digital Diplomacy" by Angel M. Villegas-Cruz examines how China used medical donations during the COVID-19 pandemic as a strategy for enhancing its global image and soft power.<br/><br/>Key points include:<br/><br/>The research highlights the concept of nation branding, focusing on China's efforts to improve its international reputation through medical aid.<br/>It analyzes the role of digital platforms in promoting these donations and framing them positively to influence perceptions abroad.<br/>The empirical investigation of self-reported data shows that China's medical donations were generally viewed favorably in many regions, contributing to a more positive image of the country.<br/>Overall, the study provides insights into the effectiveness of medical diplomacy as a tool for nation branding during a global crisis.
598 ## - BULLETIN HEADING
Bulletin Heading CHINA, DIGITAL DIPLOMACY, MEDICAL DONATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CHINA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COVID-19
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MEDICAL DONATION
773 ## - HOST ITEM ENTRY
Related parts Journal of East Asian Studies, Volume 24, Number 2, 2024, Pg: 246-271
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.cambridge.org/core/journals/journal-of-east-asian-studies/article/nation-branding-and-covid19-an-empirical-investigation-of-selfreports-of-medical-donations-in-chinese-digital-diplomacy/A5524BEDCDC57C7EF151070C530EBA2E#">https://www.cambridge.org/core/journals/journal-of-east-asian-studies/article/nation-branding-and-covid19-an-empirical-investigation-of-selfreports-of-medical-donations-in-chinese-digital-diplomacy/A5524BEDCDC57C7EF151070C530EBA2E#</a>
Public note Click here for full text
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Articles
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Mindef Library & Info Centre Mindef Library & Info Centre Journals 07/07/2025   COVID-19 07/07/2025 07/07/2025 Journal Articles