Nation Branding and Covid-19: An Empirical Investigation of Self- Reports of medical Donations in Chinese Digital Diplomacy/
VILLEGAS-CRUZ Angel M.
Nation Branding and Covid-19: An Empirical Investigation of Self- Reports of medical Donations in Chinese Digital Diplomacy/ Angel M. Villegas-Cruz - 2024
The study "Nation Branding and Covid-19: An Empirical Investigation of Self-Reports of Medical Donations in Chinese Digital Diplomacy" by Angel M. Villegas-Cruz examines how China used medical donations during the COVID-19 pandemic as a strategy for enhancing its global image and soft power.
Key points include:
The research highlights the concept of nation branding, focusing on China's efforts to improve its international reputation through medical aid.
It analyzes the role of digital platforms in promoting these donations and framing them positively to influence perceptions abroad.
The empirical investigation of self-reported data shows that China's medical donations were generally viewed favorably in many regions, contributing to a more positive image of the country.
Overall, the study provides insights into the effectiveness of medical diplomacy as a tool for nation branding during a global crisis.
CHINA
COVID-19
MEDICAL DONATION
Nation Branding and Covid-19: An Empirical Investigation of Self- Reports of medical Donations in Chinese Digital Diplomacy/ Angel M. Villegas-Cruz - 2024
The study "Nation Branding and Covid-19: An Empirical Investigation of Self-Reports of Medical Donations in Chinese Digital Diplomacy" by Angel M. Villegas-Cruz examines how China used medical donations during the COVID-19 pandemic as a strategy for enhancing its global image and soft power.
Key points include:
The research highlights the concept of nation branding, focusing on China's efforts to improve its international reputation through medical aid.
It analyzes the role of digital platforms in promoting these donations and framing them positively to influence perceptions abroad.
The empirical investigation of self-reported data shows that China's medical donations were generally viewed favorably in many regions, contributing to a more positive image of the country.
Overall, the study provides insights into the effectiveness of medical diplomacy as a tool for nation branding during a global crisis.
CHINA
COVID-19
MEDICAL DONATION