| 000 | 00838cam a2200157 4500 | ||
|---|---|---|---|
| 020 |
_a0131875159 (hbk) : _c20.99GBP |
||
| 100 | 1 | _aKOTLER Philip | |
| 245 |
_aMarketing in the public sector : _ba roadmap for improved performance / _cPhilip Kotler, Nancy Lee |
||
| 260 |
_aUpper Saddle River NJ : _bWharton School Publishing, _c2006 |
||
| 300 | _a332 p. | ||
| 520 | _aWith practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours. | ||
| 650 | _aPUBLIC ADMINISTRATION | ||
| 650 | _aMARKETING | ||
| 700 | _aLEE Nancy | ||
| 945 |
_i21095-1001 _rY _sY |
||
| 999 |
_c7000 _d7000 |
||