000 00952cam a2200193 4500
020 _a0072977450 :
_c161.79 USD
100 1 _aFRANK Robert H
245 _aMicroeconomics and behavior /
_cRobert H Frank
260 _aBoston Md. :
_bMcGraw Hill,
_c2005
300 _axxvii, 692 p.
520 _aThe author makes clear in the preface that this book is intended to be intellectually challenging as well as accessible. He also deplores the too rigid acceptance of the theory of economic self-interest and includes a whole chapter on the role of unselfish motives in economic and social transactions. Arranged in 5 main sections: introduction; consumer behaviour theory; the theory of the firm and market structure; factor markets; general equilibrium and welfare.
650 _aMICROECONOMICS
650 _aECONOMIC MAN
650 _aSELF INTEREST
650 _aCONSUMER BEHAVIOUR
250 _a6th ed.
598 _a EDP
945 _i21065-1001
_rN
_sY
999 _c6970
_d6970