| 000 | 00886cam a2200157 4500 | ||
|---|---|---|---|
| 020 |
_a033392746X (pbk): _b15.99 GBP |
||
| 100 | 1 | _aHANNAGAN Tim | |
| 245 |
_aMastering strategic management/ _c Tim Hannagan |
||
| 260 |
_aNew York: _bPalgrave Macmillan _c2002 |
||
| 300 | _a213p. | ||
| 520 | _aAn introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change. | ||
| 440 | _aPalgrave Master series | ||
| 650 | _aSTRATEGIC PLANNING | ||
| 650 | _aMANAGEMENT | ||
| 945 |
_i20259-1001 _rY _sY |
||
| 999 |
_c6233 _d6233 |
||