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100			_aVILLEGAS-CRUZ Angel M. _eAuthor
245			_aNation Branding and Covid-19: _bAn Empirical Investigation of Self- Reports of medical Donations in Chinese Digital Diplomacy/ _cAngel M. Villegas-Cruz
260			_c2024
520			_aThe study "Nation Branding and Covid-19: An Empirical Investigation of Self-Reports of Medical Donations in Chinese Digital Diplomacy" by Angel M. Villegas-Cruz examines how China used medical donations during the COVID-19 pandemic as a strategy for enhancing its global image and soft power. Key points include: The research highlights the concept of nation branding, focusing on China's efforts to improve its international reputation through medical aid. It analyzes the role of digital platforms in promoting these donations and framing them positively to influence perceptions abroad. The empirical investigation of self-reported data shows that China's medical donations were generally viewed favorably in many regions, contributing to a more positive image of the country. Overall, the study provides insights into the effectiveness of medical diplomacy as a tool for nation branding during a global crisis.
598			_aCHINA, DIGITAL DIPLOMACY, MEDICAL DONATION
650			_aCHINA
650			_aCOVID-19
650			_aMEDICAL DONATION
773			_gJournal of East Asian Studies, Volume 24, Number 2, 2024, Pg: 246-271
856			_uhttps://www.cambridge.org/core/journals/journal-of-east-asian-studies/article/nation-branding-and-covid19-an-empirical-investigation-of-selfreports-of-medical-donations-in-chinese-digital-diplomacy/A5524BEDCDC57C7EF151070C530EBA2E# _zClick here for full text
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