000			01940nam a22002177a 4500
001			48068
003			OSt
005			20250526113934.0
008			250526b |||||||| |||| 00| 0 eng d
100			_aVILLEGAS-CRUZ Angel _eAuthor
245			_aNation Branding and Covid-19: _bAn Empirical Investigation of Self-Reports of Medical Donations in Chinese Digital Diplomacy _cAngel Villegas Cruz
260			_c2024
520			_aThis research examines how Beijing uses social media to publicize donations and engage in nation branding as it responds to the global backlash sparked by Covid-19. It argues that self-reports of medical donations aim to enhance China’s national brand, leading to an expectation that reports about donations will primarily target countries more severely affected by the virus. To test its claims, the research analyzes over 55,000 tweets published by Chinese diplomatic missions. The results—controlled for Chinese donation exports—show a positive and significant relationship between self-reports of medical donations and the host’s spread of Covid-19. In contrast, donations are not correlated with political or economic allies. A comparison of government (CCP, ministries, etc.) and non-government donors (immigrants, firms, etc.) shows that only donations by the latter are positively correlated with the spread of the virus. This research advances our knowledge of Chinese diplomats’ online political behavior.
598			_aCHINESE FOREIGN POLICY, COVID-19, PUBLIC DIPLOMACY, CHINA, SOCIAL MEDIA
650			_aCHINESE
650			_aCOVID-19
650			_aSOCIAL MEDIA
773			_gJOURNAL OF EAST ASIAN STUDIES, Volume 24, Number 2, 2024, Page: 246-271
856			_uhttps://www.researchgate.net/publication/386898363_Nation_Branding_and_Covid-19_An_Empirical_Investigation_of_Self-Reports_of_Medical_Donations_in_Chinese_Digital_Diplomacy _zClick here for full text
942			_2ddc _cJOURNAL _n0
999			_c48068 _d48068