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100			_aJIHUA Yang _eauthor
245			_aMotivations, policies and performance: _ba review of China’s culture ‘Going Out’ strategy / _cYang Jihua and David Ocon
260			_c2024
520			_aFew countries have advanced their culture globally as China has done in the last two decades with its culture ‘going out’ strategy. Promoting cultural goods and services overseas and fostering cultural exchanges, the strategy is also part of the country’s efforts to advance its soft power abroad. Broadly, there are two contrasting perspectives on the strategy’s performance. Because of its stability and financial muscle, local analysts generally praise it, while the overarching official involvement provokes suspicion in some international contexts. This article provides a neutral assessment of the implementation, achievements, and impact of China’s culture ‘going out’ strategy, investigating its successes and shortfalls.
650			_aCULTURAL DIPLOMACY _zCHINA
650			_aCHINESE CULTURE
700			_aOCON David _eauthor
773			_gJournal of Asian Public Policy, Volume 17, Number 3, November 2024, pages: 445-468
856			_uhttps://www.tandfonline.com/doi/full/10.1080/17516234.2022.2148314 _zClick here for full text
942			_2ddc _cARTICLE _n0
999			_c47977 _d47977