| 000 | 01026cam a2200157 4500 | ||
|---|---|---|---|
| 020 |
_a030470329X (pbk.): _c16.99 UK |
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| 100 | 1 | _aSEYMOUR Mike | |
| 245 | 0 |
_aEffective crisis management: _bworldwide principles and practice |
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| 260 |
_aLondon: _bCassell, _c2000 |
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| 300 | _a220p. | ||
| 520 | 3 | _aExamines crisis management in the context of high profile business activity, where crises encountered include product failures, rumours, recalls, tampering, employee crime, scares and sensitive public issues as well as life-threatening catastrophes. Part One sets out the environment of a crisis, outlining the unique conditions that may be encountered and the difficult questions that may have to be answered. Part Two examines tools and techniques for developing an effective communication strategy as a solution to crises and also examines how to develop a 'preparedness plan' in anticipation of a crisis. | |
| 650 | _aCRISIS MANAGEMENT | ||
| 650 | _aINDUSTRIAL MANAGEMENT | ||
| 700 | _aMOORE Simon | ||
| 945 |
_i0011160 _rY _sY |
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| 999 |
_c46374 _d46374 |
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