000			02114cam a2200217 4500
100	1		_aMU Rui
700			_aLI Yan
700			_aCUI Tie
245			_aPolicy narrative, policy understanding and policy support intention: a survey experiment on energy conservation/ _cRui Mu, Yan Li & Tie Cui
260			_c2022
520			_aNowadays, policy narratives as a communication strategy are frequently used by governments to persuade target populations and obtain policy support. However, few studies have empirically examined whether and through what mechanisms policy narratives can enhance policy support intention. To fill this gap, this study uses the case of energy conservation policy to conduct a survey experiment among 300 industrial enterprises in Liaoning, China. The findings indicate that policy narratives are effective in strengthening policy support intention; this effectiveness is achieved through a mediating variable of subjective policy understanding. In other words, only when policy narratives make target populations think they understand the policy can they show strong policy support intention. Additionally, we examine how policy narratives should be designed to enhance subjective policy understanding. The study finds that a simple narrative form (i.e. reducing policy details and using images and symbols) and a narrative content with positive incentives (i.e. showing material and reputational incentives) are two measures to enhance subjective policy understanding, which then leads to strong policy support intention. The implications of these findings for the policy narrative theory and policy implementation practice are discussed at the end of the article.
650			_aPOLICY NARRATIVE
650			_aPOLICY UNDERSTANDING
650			_aPOLICY SUPPORT INTENTION
650			_aENERGY CONSERVATION
650			_aSURVEY EXPERIMENT
773			_aPolicy Studies : _gVol 43, No. 6, November 2022, pp.1361-1381
598			_aPOLICY, STRATEGY
856			_uhttps://www.tandfonline.com/doi/full/10.1080/01442872.2021.1954609 _zClick here for full text
945			_i69288.1001 _rY _sY
999			_c42367 _d42367