000			01493cam a2200145 4500
100	1		_aDUILE Timo
245			_aChallenging hegemony: _bNurhadi-Aldo and the 2019 election in Indonesia/ _cTimo Duile
260			_c2021
520			_aThis article analyses the social media phenomenon of Nurhadi-Aldo, a fictional presidential and vice presidential candidate duo, as a campaign for golput, reaching hundreds of thousands of Indonesians on Instagram, Facebook and Twitter. Drawing on Gramsci's concept of "common sense," this article suggests understanding the fictional Nurhadi-Aldo election campaign within the context of a hegemonic social bloc which relies on a political language through which marginalised groups cannot express their aspirations in terms of their economic identity. Rather, the language of religious morals and reactionary nationalism is the default stance. An analysis of the issues, arguments, symbolism, and language used in Nurhadi-Aldo memes suggests that the campaign offered a new style of golput campaign since it used language and political symbolism that ran counter to the political language of the ruling social bloc.
650			_aINDONESIAN ELECTIONS _xPOLITICAL PROTEST _xONLINE ACTIVISM _xGRAMSCI _xINTERNET MEMES
773			_aJournal of Contemporary Asia: _gVol.51, No. 4, September 2021, pp.537-563 (107)
598			_aINDON
856			_uhttps://www.tandfonline.com/doi/full/10.1080/00472336.2020.1748896 _zClick here for full text
945			_i66642.1001 _rY _sY
999			_c40775 _d40775