000 00762cam a2200145 4500
020 _a9780071821148 (hbk.):
_c25.99GBP
100 1 _aBROWN Linden
245 _aCustomer culture imperative:
_ba leader's guide to driving superior performance /
_cLinden Brown.
260 _aNew York:
_bMcgraw-Hil,
_c2013.
300 _axvii, 318 pg.: ill.; 24 cm.
520 _aThe Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
650 _aLEADERSHIP
650 _aCONSUMER SATISFACTION
945 _i59824-1001
_rY
_sY
999 _c35257
_d35257