| 000 | 01031cam a2200157 4500 | ||
|---|---|---|---|
| 022 |
_aCRM-TCIS1 : _cBND 1500.00 |
||
| 100 | 1 | _aBRILL John | |
| 245 |
_aThe clarity imperative / _cJohn Brill. |
||
| 260 |
_aCarlsbad, CA : _bCRM Learning, _c2009. |
||
| 300 | _a1 digital video disk (DVD) ; 22 min. + 1 computer disc (4 3/4 in.). | ||
| 400 | _aGlobal business and economics in video. | ||
| 500 | _aTitle from resource description page (viewed Mar. 12, 2014). | ||
| 520 | _aIn The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody. | ||
| 650 | _aBUSINESS COMMUNICATION | ||
| 945 |
_i45711-1001 _rY _sY |
||
| 999 |
_c30242 _d30242 |
||