000 00742cam a2200145 4500
020 _a0273650378 (pbk.):
_c24.99 UK
100 1 _aMINTZBERG Henry
245 0 _aThe rise and fall of strategic planning
260 _aLondon:
_bFT/Prentice Hall,
_c2000
300 _a458p.
520 3 _aTraces the origins and history of strategic planning through its rise to prominence and subsequent fall. Argues that strategy cannot be planned because planning is about analysis and strategy is about synthesis. Considers the pitfalls of planning and shows how the process itself can be counterproductive. Proposes some alternative ways to define planning and strategy.
650 _aMANAGEMENT THEORY
650 _aSTRATEGIC PLANNING
945 _i0014915
_rY
_sY
999 _c2937
_d2937