| 000 | 00774cam a2200157 4500 | ||
|---|---|---|---|
| 100 | 1 | _aWOLFF Andrew T | |
| 245 |
_aCrafting a NATO brand : _bbolstering internal support for the Alliance through image management / _cAndrew T Wolff. |
||
| 260 | _c2014 | ||
| 520 | _aDescribes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks. | ||
| 650 |
_aNATO _xPUBLIC RELATIONS |
||
| 650 |
_aNATO _xPUBLIC PERCEPTIONS |
||
| 773 |
_aContemporary Security Policy : _g Vol 35 No 1, April 2014, pp.73-95 (104) |
||
| 598 | _aNATO | ||
| 856 |
_uhttp://dx.doi.org/10.1080/13523260.2014.885708 _zLink to full text. |
||
| 945 |
_i43172-1001 _rY _sY |
||
| 999 |
_c27829 _d27829 |
||