000 00799cam a2200169 4500
020 _a0710625960 (pbk.):
_c19.50 UK
100 1 _aFERNANDEZ Louie
245 0 _aJane's crisis communications handbook
260 _aAlexandria, VA. USA:
_bJane's,
_c2003
300 _a229p.
520 3 _aA major incident, whether it be a natural or man-made disaster or a terrorist act, is certain to be the focus of media interest. This guide explains the need for communication during a crisis, shows how to prepare a crisis communication plan, how to implement it, and also explains how the media operate, what they want, and how to deal with them effectively.
650 _aCOMMUNICATION SKILLS
650 _aCRISIS MANAGEMENT
650 _aDISASTER PLANNING
700 _aMERZER Martin
945 _i0014692
_rY
_sY
999 _c2720
_d2720