000 | 00523cam a2200157 4500 | ||
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020 |
_a9780324323801 (pbk.) : _c 59.90 BND |
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100 | 1 | _aMCDANIEL Carl | |
245 |
_aIntroduction to marketing/ _c Carl McDaniel , Charles W. Lamb ,Jr. and Joseph F. Hair,Jr. |
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260 |
_aOhio: _bThomson/South-western, _c2006 |
||
300 |
_axxv, 736 p.: _b col. ill. ; 28 cm. |
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504 | _aIncludes bibliographical reference and index | ||
700 | _aLAMB Charles W. | ||
700 | _aHAIR Joseph F. | ||
250 | _a8th Ed | ||
945 |
_i37948-1001 _rY _sY |
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999 |
_c22848 _d22848 |