000 00466cam a2200133 4500
020 _a9780137145508 (pbk.) :
_c41.50 BND
100 1 _aCESVET Bertrand
245 _aConversational capital :
_bhow to create stuff people love to talk about /
_cBertrand Cesvet, Tony Babinski and Eric Alper
260 _aNew Jersey :
_bPearson Education, Inc.,
_c2009
300 _axxii, 181 p.
500 _aIncludes index
650 _aBRANDING (MARKETING)
945 _i36277-2001
_rY
_sY
999 _c21245
_d21245