000 00521cam a2200145 4500
020 _a9780273727347 (pbk.) :
_c39.00 BND
100 1 _aHORBERRY Roger
245 _aBrilliant copywriting :
_bhow to craft the most interesting and effective copy imaginable /
_cRoger Horberry
260 _aGreat Britain :
_bPearson Prentice Hall,
_c2009
300 _axii, 159 p.
650 _aBUSINESS & ECONOMICS
_xBUSINESS COMMUNICATION
_xGENERAL
650 _aADVERTISING COPY
945 _i30688-1001
_rY
_sY
945 _i30688-2001
_rY
_sY
999 _c16127
_d16127