| 000 | 00741cam a2200133 4500 | ||
|---|---|---|---|
| 020 | _a0006379281 (pbk.) | ||
| 100 | 1 | _aDE BONO Edward | |
| 245 | 0 |
_aSur/ Petition: _bcreating value monopolies when everyone else is merely competing |
|
| 260 |
_aLondon: _bHarperCollins, _c1993 |
||
| 300 | _a234p. | ||
| 520 | _aA look at the vast potential of the "integral values" that surround the purchase and use of products and services suggests that business leaders create "monopolies of values" by blending into their offerings an array of attendant conveniences. The book also offers detailed "conceptual R&D" guidance for companies needing to apply creative thinking to their planning and operations. | ||
| 650 | _aMANAGEMENT | ||
| 945 |
_i0003269 _rY _sY |
||
| 999 |
_c13284 _d13284 |
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