000 | 00734cam a2200145 4500 | ||
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020 |
_a0316346624 (pbk) : _c14.99 USD |
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100 | 1 | _aGLADWELL Malcolm | |
245 |
_aThe tipping point : _bhow little things can make a big difference / _cMalcolm Gladwell. |
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260 |
_aNew York : _bBack Bay Books, _c2002 |
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300 | _axii, 301 p. | ||
520 | _aGladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept. | ||
650 | _aSOCIAL PSYCHOLOGY | ||
650 | _aCONTAGION (SOCIAL PSYCHOLOGY) | ||
945 |
_i25478-1001 _rY _sY |
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999 |
_c11107 _d11107 |