000 00734cam a2200145 4500
020 _a0316346624 (pbk) :
_c14.99 USD
100 1 _aGLADWELL Malcolm
245 _aThe tipping point :
_bhow little things can make a big difference /
_cMalcolm Gladwell.
260 _aNew York :
_bBack Bay Books,
_c2002
300 _axii, 301 p.
520 _aGladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept.
650 _aSOCIAL PSYCHOLOGY
650 _aCONTAGION (SOCIAL PSYCHOLOGY)
945 _i25478-1001
_rY
_sY
999 _c11107
_d11107