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The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2013Edition: 1st edDescription: xiv, 386 pages : illustrations ; 26 cmISBN:
  • 9780415676472 (hbk.) :
Subject(s): Summary: Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
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Item type Current library Call number Copy number Status Date due Barcode
Book Mindef Library & Info Centre On-Shelf 659.2 THE (Browse shelf(Opens below)) 1 Available 42663-1001

Includes bibliographical references and index.

Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

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