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1.
Marketing essentials / Carl McDaniel, Charles W. Lamb, Jr. , Joseph F. Hair, Jr. by
Material type: Text Text
Publication details: Canada : Thomson South-Western, 2007
Availability: Items available for loan: Training Institute Library (1)Call number: 658.8 MCD.

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2.
Introduction to marketing/ Carl McDaniel , Charles W. Lamb ,Jr. and Joseph F. Hair,Jr. by
Edition: 8th Ed
Material type: Text Text
Publication details: Ohio: Thomson/South-western, 2006
Availability: Items available for loan: Training Institute Library (1)Call number: 658.8 MCD.

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