Scenarios: the art of strategic conversation / Kees van der Heijden

By: Material type: TextTextPublication details: Chichester UK : Wiley, 2005Edition: 2nd edDescription: xxiv. 356 pISBN:
  • 0470023686 (hbk):
Subject(s): Summary: Describes practical ways to develop organizational learning by linking an organization's often unstated business idea with scenario thinking. Arranged in four main parts the book first sets the context for scenario planning, then considers the principles and practice of scenario planning, and finally considers how such planning can be integrated into the organization (a process described as institutionalisation).
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Book Mindef Library & Info Centre On-Shelf 658.4012 HEI (Browse shelf(Opens below)) 1 Available 20357-1001

Describes practical ways to develop organizational learning by linking an organization's often unstated business idea with scenario thinking. Arranged in four main parts the book first sets the context for scenario planning, then considers the principles and practice of scenario planning, and finally considers how such planning can be integrated into the organization (a process described as institutionalisation).

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