Customer culture imperative: a leader's guide to driving superior performance / Linden Brown.

By: Material type: TextTextPublication details: New York: Mcgraw-Hil, 2013.Description: xvii, 318 pg.: ill.; 24 cmISBN:
  • 9780071821148 (hbk.):
Subject(s): Summary: The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
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Book Mindef Library & Info Centre On-Shelf 658.812 BRO (Browse shelf(Opens below)) 1 Available 59824-1001

The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

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