Basic content analysis /
Robert Philip Weber
- 2nd ed.
- Thousand Oaks, CA : Sage, 1990
- 96 p.
- Sage university paper series : 49 .
"Content analysis is a research method that uses a set of procedures to make valid inferences from text. These inferences are about the sender(s) of the message, the message itself, or the audience of the message." (from author's introduction). This short book explains with examples how content analysis can be used, how it is done, and identifies some of the problems or limitations of using it. The book looks particularly at how messages may reflect cultural patterns; reveal the focus of individuals, groups, or society; and describe trends in communication content.