TY  - BOOK
AU  - DAVILA Tony
AU  - EPSTEIN Marc J
AU  - SHELTON Robert
TI  - Making innovation work: how to manage it, measure it, and profit from it 
SN  - 0131497863 (hbk) :
PY  - 2006///
CY  - Upper Saddle River NJ
PB  - Wharton School, 
KW  - INNOVATION
KW  - ORGANIZATIONAL DEVELOPMENT
KW  - CORPORATE MANAGEMENT
N2  - "Challenges the prevalent misconceptions about innovation and lays out the tools and processes necessary for an organization to harness and execute innovation" (from authors' introduction)
ER  -