Making innovation work : how to manage it, measure it, and profit from it /
Tony Davila, Marc J Epstein, Robert Shelton
- Upper Saddle River NJ : Wharton School, 2006
- xxvi, 334 p.
"Challenges the prevalent misconceptions about innovation and lays out the tools and processes necessary for an organization to harness and execute innovation" (from authors' introduction)
0131497863 (hbk) : 30.99 USD
INNOVATION ORGANIZATIONAL DEVELOPMENT CORPORATE MANAGEMENT