DAVILA Tony

Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc J Epstein, Robert Shelton - Upper Saddle River NJ : Wharton School, 2006 - xxvi, 334 p.

"Challenges the prevalent misconceptions about innovation and lays out the tools and processes necessary for an organization to harness and execute innovation" (from authors' introduction)

0131497863 (hbk) : 30.99 USD


INNOVATION
ORGANIZATIONAL DEVELOPMENT
CORPORATE MANAGEMENT