TY  - BOOK
AU  - KOTLER Philip
AU  - LEE Nancy
TI  - Marketing in the public sector: a roadmap for improved performance 
SN  - 0131875159 (hbk) :
PY  - 2006///
CY  - Upper Saddle River NJ
PB  - Wharton School Publishing
KW  - PUBLIC ADMINISTRATION
KW  - MARKETING
N2  - With practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours
ER  -