KOTLER Philip <br/><br/>
Marketing in the public sector :  a roadmap for improved performance / 
Philip Kotler, Nancy Lee 
 - Upper Saddle River NJ :  Wharton School Publishing,  2006 
 - 332 p. 
<br/><br/> With practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours. 
<br/><br/><label>ISBN: </label>0131875159 (hbk) :  20.99GBP 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC ADMINISTRATION<br/>MARKETING