TY  - BOOK
AU  - FRANK Robert H
TI  - Microeconomics and behavior
SN  - 0072977450 :
PY  - 2005///
CY  - Boston Md.
PB  - McGraw Hill, 
KW  - MICROECONOMICS
KW  - ECONOMIC MAN
KW  - SELF INTEREST
KW  - CONSUMER BEHAVIOUR
N2  - The author makes clear in the preface that this book is intended to be intellectually challenging as well as accessible. He also deplores the too rigid acceptance of the theory of economic self-interest and includes a whole chapter on the role of unselfish motives in economic and social transactions. Arranged in 5 main sections: introduction; consumer behaviour theory; the theory of the firm and market structure; factor markets; general equilibrium and welfare
ER  -