TY  - BOOK
AU  - HANNAGAN Tim
TI  - Mastering strategic management
SN  - 033392746X (pbk):
PY  - 2002///
CY  - New York
PB  - Palgrave Macmillan
KW  - STRATEGIC PLANNING
KW  - MANAGEMENT
N2  - An introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change
ER  -